Privacy Policy

Privacy Policy

​

Last updated: [25/01/2026]

The Cake Emporium Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect any personal information you provide when using our website.

​

1. Who We Are

Business name: The Cake Emporium Ltd
Location: Shelf, Halifax, United Kingdom

If you have any questions about this policy or how we use your data, you can contact us via the details provided on our website.

​

2. Information We Collect

We may collect and process the following information:

• Name

• Email address

• Phone number

• Enquiry or order details

• Any other information you voluntarily provide via contact forms, emails, or orders

We do not collect payment card details directly through our website.

​

3. How We Use Your Information

We use your information to:

• Respond to enquiries

• Process and manage orders

• Communicate with you about your cakes or services

• Improve our website and customer experience

• Meet legal or regulatory obligations

We only use your data where we have a lawful reason to do so.

​

4. Lawful Basis for Processing

Under UK GDPR, we process personal data based on:

• Your consent

• The performance of a contract (e.g. fulfilling an order)

• Legal obligations

• Legitimate business interests

• ​

5. How We Store and Protect Your Data

We take appropriate security measures to protect your personal information against unauthorised access, loss, misuse, or disclosure. Data is only kept for as long as necessary for the purpose it was collected.

​

6. Sharing Your Information

We do not sell, trade, or rent your personal data to third parties.

We may share information only where necessary, for example with:

• Professional advisors (e.g. accountants)

• Legal or regulatory authorities when required by law

​

7. Cookies

Our website may use cookies to improve functionality and user experience. You can choose to accept or decline cookies through your browser settings.

​

8. Your Rights

You have the right to:

• Request access to your personal data

• Request correction or deletion of your data

• Withdraw consent at any time

• Object to processing in certain circumstances

• Lodge a complaint with the Information Commissioner’s Office (ICO)

​

9. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites.

​

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.